This way you can identify the strengths and weaknesses of both parties and then take the appropriate steps. One of the ways you can get hold of information from your rivals is through competitor price monitoring. This way you know how your rivals are pricing their products and whether there are steps you can take in order to get ahead.
Pricing of products and services in travel and accommodation industry is one of the factors that determine how well or bad a business is doing. Customers are concerned about what they pay for a product or service and any slight difference can lead to loss or gain of customers.